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5 Challenges for B2B Ecommerce and How Top B2B Platforms Address Them

The popularity and growth of B2B ecommerce has created some challenges for the industry! Here is how top B2B platforms address these challenges!

Due to technological and industry changes, the B2B ecommerce has grown to surpass B2C. This growth has created some challenges for the whole industry, however, you have nothing to worry about, as long as you are using the right B2B ecommerce solution.

We will present to you 5 common challenges and how the top B2B platforms address them:

➢ Maintaining client relationships:

One unique challenge that many B2B ecommerce companies experience is the need to stay competitive and consider the health of each customer. If a specific account is inactive or delinquent, the company must have a strategy prepared for the good of the business. A great B2B ecommerce solution can easily resolve this by integrating CRM software. This type of software is absolutely necessary since it controls and manages client interactions, as well as, overall communications. With CRM software, you will be able to speed up your service which will have an extra benefit of reducing overhead. It is proven that the integration between two systems simplifies and improves the inner process and make it quicker and easier for everyone to do their jobs.

➢ Shipping solutions:

It is essential that orders reach customers on time. The top B2B platforms can easily handle this challenge by integrating a shipping software. This simplifies processing while ensuring the customers are receiving delivery information. The best B2B ecommerce solutions on the market Shopify, Magento, and BigCommerce integrate with great shipping solutions meaning you can calculate the shipping costs, predict the taxes for foreign countries, and make sure the order reaches customers on time, without a problem.

➢ Large quantity transactions:

There are orders that may cost from $20-$490 while others are more expensive as larger corporations have fund and resources to make large purchases. As a matter of fact, many large businesses today place large purchase orders because it saves time and it is convenient. To handle this challenge, the B2B ecommerce platform use technology that is able to manage and control big orders while presenting a website display that makes customers feel happy and confident that they will receive the order on time.

➢ Establishing modern logic:

Most B2B companies need to set up a modern logic for a specific product or service they sell. The companies can provide exclusive discounts on specific products and they can do this based on a product category or different shipping options.

➢ Establishing modern logic:

Most B2B companies need to set up a modern logic for a specific product or service they sell. The companies can provide exclusive discounts on specific products and they can do this based on a product category or different shipping options.

➢ Sale completion times:

Did you know that Google reports that B2B customers complete 12 searches before they choose a company? In order for the buyer to make a final decision, he reviews product specifications, features, benefits, uses, and etc. The buyers also analyze pricing structures and think how a specific product fits in with their merchandise. Most purchasers require multiple quotes to place an order and satisfy their approval process. You will agree that the completion times of sales are usually lengthy for B2B ecommerce transactions compared to B2C sales. Upgrading to an enterprise-level B2B ecommerce solution can only make processing large transactions quicker and easier, but it also allows your company to track current accounts in the system.

The B2B ecommerce platforms can help. You can resolve many of these challenges by choosing the right B2B ecommerce solution and you will have access to the features and apps you need for your business to operate effectively. Are you ready to make a choice? Are you familiar with the top B2B platforms? Which one is your favorite?

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